Jugendwort des Jahres
Annual Youth Word of the Year competition reflecting German youth slang trends. In 2025, English-influenced terms like Rizz, Delulu, and Auf Lock dominated, showing the globalization of youth culture.
Type: tradition
Category: linguistic_culture
Origin Year: 2008
About Jugendwort des Jahres
Germany's Youth Language Barometer
The Jugendwort des Jahres (Youth Word of the Year) competition, organized by Langenscheidt since 2008, captures the evolving slang and preoccupations of German youth through public submissions and voting.
2025 Trends
The 2025 candidates heavily reflected English and internet slang influence:
- Rizz - Short for charisma, referring to romantic charm
- Delulu - From "delusional," describing unrealistic hopes
- Auf Lock - Germanized phrase meaning to do something casually
- GYAT - Acronym expressing physical admiration
- No Cap - Meaning "no lie" or "for real"
Cultural Significance
This annual contest demonstrates how language serves as a key arena for youth identity, embracing a dynamic, globalized lexicon that reflects social media influence.
Quick Facts
Type:tradition
Category:linguistic_culture
Origin Year:2008